Our company is a dedicated craft company developing and sourcing high quality compatible merchandise that is actively promoted and marketed throughout Australia, New Zealand, south East Asia and Europe. We are committed to making craft fun, contemporary and great value.

Our company is the distributor for some of the worlds leading craft products, including coats threads, leisure arts publications, royal and langnickel brushes, royal Paris and collection d art tapestries among many others. Design and innovation are a focus of our company, being a leading developer of high quality needlework and craft products.

Our company founded in 1907, specializing in embroidery products. Our company was the 3rd company incorporated in Victoria. The company had uninterrupted business through two world wars and the great depression, providing Australia and New Zealand with a plethora of needlework, haberdashery and craft products. The company was sold in august 2000 and is now under new ownership.