The company products are an amazingly durable fabric. When washed it constantly reveals a new surface, becoming softer with use. Given reasonable care it will render a lifetime of service. The company fabric rapidly absorbs moisture, which accounts for its coolness and comfort when used for clothing or bedding. Because of its strength when wet it does not weaken with washing. Until recently whenever the word canvas was used it referred only to hemp cloth. The company is one of the oldest plants used by mankind.