Our company selling shirts in 1997 when, as a regular wearer of business shirts, the company was becoming increasingly annoyed at the price one had to pay for quality Jermyn street style shirts. Having a financial background, we were convinced that much of the grossly inflated price was paying for expensive retail outlets and boardroom salaries, rather than quality attire.

We have since proved this to be true hence the concept of selling exceptional shirts directly to customers, and passing on the savings. Based in Yorkshire, with a heritage rooted in the textile industry, we have amassed a considerable knowledge of fine shirt making materials and the tailoring skills these require. The result is a collection of impeccable shirts for business and less formal occasions, together with a distinctive range of gentlemen’s accessories, all sensibly priced due to minimum overheads.