Introducing all small and mighty, the breakthrough laundry detergent that is 3x concentrated, so you get a full load clean with just one-third the amount. One small dose is packed with powerful stainlifters that quickly dissolve in the wash to get out your familys toughest stains - 32 loads!!! And all small and mighty is a lot easier to carry, pour and store, making laundry a little easier and it finally fits on your shelf! Smaller bottle, powerful clean...Its about time! Same amount as your favorite 100oz. Ultra liquid detergent!