Brand new and just arrived in the country this Salon professional Ionic Hair Dryer packs a powerful 2300 watts to cut drying time to a minimum. Not just model numbers but a true power rating of 2300 watts leading to quicker drying time and improvement in client turnover rates this is the most powerful Ionic dryer on the market. Add to this the latest Ionic function which aids the retention of moisture in the air even during the blow-drying process and the cool shot facility and this is a "must have" piece of equipment for the busy salon or the girl in a rush. Negative Ions, literally feeding the hair.